Après avoir remporté un appel d'offres Pumpkins Agency a pris en charge la communication Social Media de l'opticien Alain Afflelou.
Our strategy is built around several Focal Points:
- Interact with our community through innovative content posts optimising the advantages of the different social networks.
- Make Afflelou the strongest optician brand in social media.
- Increase sales through an increase in drive-to-web and drive-to-store
To achieve these objectives the following solutions have been implemented:
- The implementation of a graphical style unique to the brand’s social media interactions.
- The adoption of an editorial line focused on interaction with the community.
- The guarantee of a personalised and reactive follow-through after sales.
Beyond the baseline level of communication ensured on the brand’s different social networks we also support the brand’s digital evolution with the use of new and innovative formats (photos 360º, Instagram stories, Facebook Canvas) Pushing the Afflelou brand ahead of its competitors.