Associé au Pitchfork Music Festival Paris depuis sa première édition en 2012, Greenroom a missionné Pumpkins Agency pour la conception d’une expérience exceptionnelle destinée aux festivaliers de son édition 2016.
With a totally new and blisteringly popular concept the Greenroom record shop was a 30m2 space on the festival site designed to copy your typical disc shop.
Accessible to all, this space offered 500 excellent vinyls as reference, carefully selected in collaboration with 10 partners:
- Ryan Screiber (Pitchfork CEO)
- Pitchfork’s editorial team
- Radio Nova (media partner)
- A Nous Paris (media partner)
- Antony Milanesi (Chief Redactor of Greenroom.fr)
- The Greenroom Community
- Partner blogs
- Tale of Us (artist of the 2016 line-up)
- Super! (agency producing the festival)
- Balades Sonores (partner record shop)
Attendees could leave with a vinyl of their choice but they only had 1 minute to make their choice. A fun way to gamify the event.
When the participants had chosen their disc, they could listen to it on disc player dotted around for that purpose.
The implication of bloggers, partners and event ambassadors right from the start enabled the project to go viral.
A Truly successful collaborative experience between several partners over the tree day period of the festival
The editorial and social media cover of this event, in partnership with influencers generated over 7 million potential contacts (paid, earned and owned).
We would like to thank our blog partners:
- LE GEEK C’EST CHIC
- L’HOMME TENDANCE
- IL ÉTAIT UNE PUB
- FROM PARIS
- FOR GEORGES
- MEN ARE DELICIOUS
- DÉTACHÉE DE PRESSE
- CHRONIQUES FROM PARIS