Afin d'annoncer de manière originale et inattendue la programmation de l’édition parisienne du Pitchfork Music Festival 2015, Greenroom et Pumpkins Agency se sont associés à la Blogothèque pour un concept inédit de teaser vidéo.
A series of mini-teasers was built around an iconic Congo pinball machine entirely refitted for the purpose of revealing the identity of the artists in attendance of the festival.
Over the duration of a pinball game the names of the artists appearing in the festival would show up on screen. This was only possible due to long hours of conception and realisation along with total disassembly and reprogramming of the pinball machine.
The final chapter of this series of mini movies showing the transport of the pinball machine to Paris during which the artists of the afterparties and opening nights (one of which was Greenroom’s) were revealed.
This mini-series allowed internauts and festival-goers an entertaining and innovative way of discovering the musical programme of this year’s Pitchfork Music Festival Paris.